Driving traffic to your site is absolutely necessary, but if that traffic doesn’t increase your conversion rate your business is not going to grow. 

You may be new to the game and wondering what a conversion is. A conversion is a call to action. It could be measured by opened emails, registrations for a freebie, or purchased products. In a nutshell, it’s about engaging with your audience and inviting them to become active clients/customers. 

To determine how effective your marketing efforts are, you have to know how many people are responding to them. Conversion rate is a useful and accurate metric that allows you to quickly identify your return on investment and gain insight into what your customers are most interested in. Increasing your conversion rate is a sure-fire way to get your business heading into growth mode! Here are my top 7 easy tips for increasing your conversion rates…

  1. Clearly state the benefits of your product or service. Make sure to tell potential customers exactly how your product will help them or solve their problem.
  2. Personalize your content.
    Make your emails sound as personal as possible – as if you or someone from your team wrote each email individually to all of your customers. 
  3. Incorporate strong calls to action (CTAs) into every piece of content on your site.
    Let your readers know exactly what you want them to do next, whether that’s click a button, read a blog post, or fill out a form.
  4. Keep your opt-ins simple.
    Ask for as little information as necessary on your opt-in forms. Here’s an example of how using one additional form field decreased conversions by 11 percent.
  5. Craft thoughtful subject lines and track open rates.
    Invest time in crafting engaging subject lines. There is a lot of research that shows how important this one-liner is to your conversion rate. Then, be sure to check out your open rate. In order to sell your products or services, you need people opening your emails. 
  6. Run an A/B test. What works for one site or audience may not work for another. Try a few different phrases on your CTA buttons, change the color, or try a new headline. Look at your analytics and see which one produces the most conversions and go with it. Just make sure you only make one change at a time so you can track its success!
  7. Cut the jargon.
    You may love words. You may form them into beautiful paragraphs. But, for the sake of your conversion rate, save the flowery language and keep it clear and simple. 

Try out these 7 steps and see your conversion rates grow! Struggling to find the time to implement these suggestions, we are here to support your email marketing strategy from start to grow. Contact us today (link to contact page).