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Want copy that converts? Be curious.

Want copy that converts? Be curious.

by misspengwin | Sep 23, 2020 | email marketing, entrepreneur, freelancing, goals, plr, virtual assistant

Pain Points: What You Must Know About Your Potential Clients In order to write copy that sells to your potential client, it is vital that you know WHO your client is and WHAT their pain points are so you can OFFER SOLUTIONS to solve their problems.  How well do you...
Copywriting 101: Features vs. Benefits

Copywriting 101: Features vs. Benefits

by misspengwin | Sep 22, 2020 | email marketing, entrepreneur, freelancing, goals, networking, plr, virtual assistant

Copywriting 101: Features vs. Benefits (And How to Know the Difference) If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. When you are trying to sell something, such as a new...
Boost Your Authority And Make Sure Google And Your Users Take You Seriously

Boost Your Authority And Make Sure Google And Your Users Take You Seriously

by misspengwin | Sep 17, 2020 | email marketing, entrepreneur, freelancing, working at home

As soon as you start to learn about search engine optimization, you’ll hear about site authority. Usually right after you learn about keywords. And for good reasons. It is one of the big factors of how well you will rank for anything on your entire site....
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