Blog

Welcome to my blog! This is a place where I share my story of becoming a Virtual Assistant (and how you can become one, too!) and share some articles to help you grow your business and maximize your return.

Create An OTO To Instantly Boost Sales

Create An OTO To Instantly Boost Sales

I want to share a simple but oh-so powerful strategy with you to start taking advantage of the fact that your existing customers are your most valuable assets. To grow your bottom line, you only have a few options. You can cut expenses, you can get more customers, or...

Your Customers Make Up Your Most Valuable List

You’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. Today I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have spent...

No List? No Problem! How to Build an Audience with Paid Ads

No List? No Problem! How to Build an Audience with Paid Ads

We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can...

The Art of Being Shareable

The Art of Being Shareable

Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and...

Sales As Service

Sales As Service

Would it come as a surprise to you if I said we’re all sales people? It’s true.  You are making a sales pitch every time you...have a discovery call with a prospective client.send an email or write a blog post with an offer.write an opt-in page. And you’re probably...

What I’ve Learned About Business from Farmers

What I’ve Learned About Business from Farmers

Have you ever spent a day with a farmer? If not, I highly encourage it. Ask if you can follow them around (and help, of course!). Over lunch, ask them to share about how they run their farm and what matters the most in caring for a healthy and successful crop or herd....

The silent partner that is really hurting your business.

The silent partner that is really hurting your business.

At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack.  Unless you are a statistical anomaly, I’m...

Lessons Learned: What Losing a Client Really Tells You

Lessons Learned: What Losing a Client Really Tells You

We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. And...it doesn’t usually feel good.  But no matter the reason, there is always something to be learned from a lost client. I’ve got a few tips to share...

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