Landing pages are an essential part of getting your products and offers out into the world to build your list and increase your sales.
They don’t have to be complicated but they do need a few essential components in order to be effective.
I’m going to share with you 3 components you definitely want to include in your landing pages to help increase your conversion rates.
#1: Your messaging is everything.
You can create the best freebie, opt-in, or offer ever BUT, if your message doesn’t connect with your people all of that hard work will be lost.
As you are crafting your landing page, make sure you’ve spent time thinking through WHO your audience is. What the PAIN POINT is that you are offering a solution for and HOW choosing to listen to you will help solve this pain point or problem for them.
Here is what I suggest for getting started with your messaging:
• Write a paragraph identifying your audience.
• Identify 2-3 paint points for this audience.
• Describe your solution and HOW this will help your audience solve their problem.
• Write down a reason why your audience should listen to you (as opposed to the hundreds of others out there offering something similar).
Once you have this messaging, let this drive the rest of your landing page.
#2: Design matters.
Even a DIY designer can create a beautiful landing page that captivates your audience and draws them in for more. First and foremost, make sure to stick with your branding – logo, fonts, colors, etc. This will allow your audience to immediately associate this page with you because they will be seeing a visual they are already familiar with as well as bringing cohesiveness to your online presence.
Then, you are going to want to make sure to include the following elements:
• Page Headline
• Clear, Concise Headlines
• Correct Spelling and Grammar
• Call To Action
• Relevant Images and/Videos
For a more detailed explanation on creating a perfect landing page that converts, we love this post by Neil Patel.
#3: Make a clear call to action.
As you are crafting your messaging for your landing page, make sure your call to action is CLEAR. What is the ONE THING you want people to do? Sign-up for your list, book a call, join your Facebook Group? While it seems as if you can expect readers to know what to do when they land on your opt-in page, it’s just not true. You have to invite them to take the next step.
Give them specific instructions and you’ll have higher conversion rates than if you just leave it to chance.
Your call to action should tell a reader exactly what to do, like this:
>Click here to download
>Enter your name and email for instant access
Watch the text on your form buttons, too. After all, “Subscribe” or “Sign Up” doesn’t exactly make you feel excited, does it? Consider using a phrase that matches your call to action instead, such as:
>Get the Checklist!
>Send the Video!
Take a look at your landing pages. Do they follow these strategies? If not, consider making some changes to your copy, your design, and your call to action, then watch your results.
You are also going to want to track those results to make sure you are getting a ROI! This can be as simple as creating a spreadsheet and tracking your conversion rate.
You can do this by taking the number of people who clicked the link (or purchased from you) and divide that by the total number of views for your page. This will give you your conversion rate.
For example, if you had 50 conversions from 1,000 interactions, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.
Take a look at the landing pages that have the highest and lowest conversion rates and use the data to see what your people love and they don’t to help you build your best offers to make sure you are giving your people what they want.
May your conversion rates increase exponentially!
Need a few more tips check out 7 Tips for Increasing Conversion Rates.