by misspengwin | Sep 23, 2020 | email marketing, entrepreneur, freelancing, goals, plr, virtual assistant
Pain Points: What You Must Know About Your Potential Clients In order to write copy that sells to your potential client, it is vital that you know WHO your client is and WHAT their pain points are so you can OFFER SOLUTIONS to solve their problems. How well do you...
by misspengwin | Sep 22, 2020 | email marketing, entrepreneur, freelancing, goals, networking, plr, virtual assistant
Copywriting 101: Features vs. Benefits (And How to Know the Difference) If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. When you are trying to sell something, such as a new...
by misspengwin | Sep 17, 2020 | email marketing, entrepreneur, freelancing, working at home
If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, they are buried deep down in the search results while other...
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