I have a question for you.
How often are you emailing your list?
Do you sit down once a month to create a newsletter for your existing subscribers? Or are you waiting to reach a certain number of subscribers before you even start to mail?
I get it…my business is built around email marketing and there are weeks when it’s a struggle FOR ME to get an email out. BUT…it’s a big mistake to let your list grow cold!
Email lists only work when you use them to get in touch with your subscribers regularly. If you wait too long, they’ll forget about you. When you’re no longer relevant or important to them, they’ll unsubscribe, or worse, mark your emails as spam. Yes, even if it is something they opted in to receive. People forget. It’s your job to stay on top of mind. And you do that by emailing them regularly.
There are not definitive rules for how frequently to email (but, if you are really curious, you can check out this post by Coschedule that provides links to 20 different studies on email frequency). Best practices, you should email between once a month and once a week, and more frequently during a launch or if you have something new and wonderful to share.
If you’re not crafting email messages for your readers regularly right now, set a goal of twice a month. Be sure to send out a message and let your readers know what to expect.
Good emailing lists are all about setting and meeting expectations. Tell them that you’re excited to kick things off and that you’ll have something fun and valuable stuff to share with them every other week.
If possible, set a date and time and tell them to keep an eye out for your emails. This will do wonders for your open rates.
For example, you could tell them to look for a new message from you every other Wednesday morning. Then deliver on that promise.
Meeting expectations builds trust. Not only are your subscribers more likely to stick around, open, and read your emails, they’ll also trust you when you make an offer or a recommendation. That means you’ll start to see more clicks and sales on your affiliate links, and of course higher conversions on your own product offers. Build that relationship with your target audience and move people from prospect to customer, and eventually to raving fan by staying in touch regularly via email.
And here’s a little bonus tip. Ask your readers to share you with others. Every so often invite them to share your opt-in page or even ask them to forward one of your emails to people they know who may be interested in the topic. Keep it light and casual and don’t overdo it. You’ll be surprised how quickly your subscriber list will grow when you enlist the help of current readers.
To get started, commit to an email schedule. Start weekly and stick to it for a couple of months. If you are starting from ground zero, here is a great plan to get you started. Use the email schedule features of your autoresponder service to make sure it happens even if life gets crazy. Don’t miss a deadline and work on building that reputation of being reliable and consistent and see what happens. I think you’ll be hooked.