As we mentioned a couple of weeks ago, affiliates are a huge asset for any coach or product seller.
Affiliates are your most loyal clients and customers and the ones who are out there singing your praises, spreading the word about your services, and helping you reach a larger audience than you could on your own. Not only that, but they generously lend their good name and reputation to your business, so it makes sense that you want to treat them as well as possible.
But there are some mistakes that coaches and product sellers make over and over again that will frustrate and even turn your potential affiliates away. Today, I’m going to let you know what they are and give you a solution for how to fix them.
No Promotional Calendar
Busy entrepreneurs are obsessive planners. They know they need to produce content, mail their lists, create products, speak at events, and all the other marketing tasks that go with owning a business. They very likely maintain a calendar that helps them stay focused and on track. If you want them to promote you, it’s a good idea to publish your own promotional calendar so they know what’s coming up.
This doesn’t have to be anything fancy, and it doesn’t have to stretch for weeks or months ahead, but it should give them a bit of notice about upcoming launches so they can work your products into their schedule.
You can do this easily by creating a shareable Google calendar that you keep updated with your launch and promotion dates for your affiliates. Include this calendar URL in your affiliate welcome packet.
Launching Without Your Affiliates’ Support
Got a big product launch coming up? Excellent! But don’t even think about launching without your affiliates on board. Your lists most likely have some overlap, and promoting to your list before you allow affiliates to mail will result in lost sales for them—and angry affiliates who won’t be anxious to promote you again.
Your affiliates want to benefit financially as well, so you need to give them at least 2 weeks to warm up their audience to who you are and what you are offering.
Stealing Their Sales
This should go without saying, but if you’re considering creating your own affiliate link for your products, stop. Mailing your list or posting on Facebook with your own affiliate link will—in most systems—result in your promotions overriding those of your affiliates. In short, you’ll be stealing their sales, and no affiliate partner will want to promote you after that.
One way to prevent double-dipping from your audience is to add a disclaimer letting your affiliates know that anyone who is already a current member of your mailing list prior to the launch will not be counted toward their affiliate sales because they have already become a member of your audience. Make clear that the goal of your affiliates is to bring NEW subscribers to your audience. So, make sure you tag those opt-ins appropriately in order to track them!
No excuse is ever good enough for failing to pay your affiliates on time. If you promise to pay monthly, then you must make that a priority. It’s never okay to “borrow” from your affiliate payments to cover an unexpected bill or take advantage of an opportunity. To do so is bad form and will give you a reputation for unreliability.
Your affiliates are some of your most precious assets. Treat them as such, and they will return the favor with increased sales, more leads, and plenty of social love.
If you’ve decided to launch an affiliate program, I’d love to hear about it! Feel free to post in the comments what’s worked for you and what hasn’t.