I’m going to get real with you for a minute today. Why? Because I want you and your business to flourish.

Imagine you had a coaching client who consistently failed to complete her tasks for the week. 

She couldn’t find the time to get her email opt-in page completed. 

She was too busy to write the next chapter of her book. 

She was working too hard and completely forgot to put together her webinar presentation. 

It wouldn’t take long before you sat her down for a serious talk about the future of your coaching relationship—and her business.

A coaching relationship like this can be frustrating and, in the end,  unproductive for both of you. 

Why, then, do you continue to accept these and other excuses from yourself? Why is your lack of business development allowed to continue, even when you know how important this investment is for your growth? 

Now, before you go thinking I’m being way too hard on you, know this: we all struggle with this very issue. We all put our clients, our family, our friends, and even the neighbor we barely know before ourselves. 

Spend this time working on the things that are important to the continued growth of your business. 

  • Develop a new group coaching program
  • Write a chapter of your upcoming book
  • Write emails for your autoresponder
  • Reach out to JV partners
  • Join a mastermind group

In short, do those things you tell your clients to do—the things your own coach is likely advising. Don’t push them aside for “later” or “after your client work is done.” Elevate yourself to VIP client status and start putting yourself first. Your business will thank you for it. 

What is the biggest mindset hurdle you face in prioritizing yourself and your business? Share in the comments below so I can support you.

P.S. You aren’t alone. We all have to work through prioritizing ourselves – as women, moms and business owners. Let’s overcome this together and embrace our own value.