by misspengwin | Sep 22, 2020 | email marketing, entrepreneur, freelancing, goals, networking, plr, virtual assistant
Copywriting 101: Features vs. Benefits (And How to Know the Difference) If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. When you are trying to sell something, such as a new...
by misspengwin | Sep 14, 2020 | email marketing, entrepreneur, freelancing, goals, networking, plr
One metric we consistently watch and try to improve is email open rates. There’s a good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest coaching program Your latest must-have tool discovery That epic...
by misspengwin | Sep 8, 2020 | entrepreneur, freelancing, goals, networking, plr, virtual assistant
The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons. When we think of copywriting, that’s often what comes to mind....
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