It’s that time of year when the holidays are over and all of us are starting to reflect on the previous year and dream and plan for the year ahead.

One of the rituals I have for myself is setting aside a “Dreaming Day” at end of each year where I head out for a day by myself and write down all of my dreams for my business (and my life) and then take some time to start creating my plan of how I am going to move toward those goals.

If there’s one thing we know about goals, they have to be SMART, right? 

After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measurable, attainable, realistic and timely. 

While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things. 

Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day work week, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there. 

In fact, they might even do worse than simply “not get you there.” They may actively hold you back. 

Consider what happens when you set an “attainable” goal of earning 10% more than you did last year. You might work 10% more. You might spend 10% more on ads or product creation. You might even reach out to 10% more potential clients. 

And you’ll likely earn about 10% more. 

“Not bad!” you say. After all, that was your goal. 

But did that 10% goal inspire you to work harder? Or did it create a subconscious ceiling on your earning potential that you’re unable to break through? 

Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs know that the key to incredible success lies in creating lofty goals that feel out of reach—maybe even UNattainable. 

They don’t strive to earn 10% more than last year. They want 50% or even 100% more. They stretch themselves.

They find new—and better—ways to do things, so they don’t have to work twice as hard, but they remain open to the possibility of doing so—at least in the short term—when it’s necessary. 

Of course, you cannot simply declare crazy goals and expect the universe to hand them to you. And that’s exactly why putting aside those smart goals is so…smart.

When you shun the attainable in favor of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars. 

Sure, you might not double your income, but you’re almost guaranteed to do better than a mere 10% increase. So push your boundaries. Set big, audacious goals.

Even if you fail, you’ll be much further ahead than those smart goals would leave you.

We are going to keep talking about goals and creating your dream life as we head into 2021. But, this week I would love to hear what your BIG dream or goal is for your business. What is the one thing you want to see happen that feels the most impossible to you right now?