Our Blog
Welcome to my blog! This is a place where I share my story of becoming a Marketer (and how you can become one, too!) and share some articles to help you grow your business and maximize your return.
4 Common Mistakes When Offering Affiliate Programs
As we mentioned a couple of weeks ago, affiliates are a huge asset for any coach or product seller. Affiliates are your most loyal clients and customers and the ones who are out there singing your praises, spreading the word about your services, and helping you reach...
3 Quick and Easy Website Tweaks to Automate Your Sales Funnel
3 Quick and Easy Website Tweaks to Automate Your Sales Funnel This month is all about how to make your life as a #solopreneur easier. Last week we took a look at building an affiliate program and using that as a way to get the word out about your programs and products...
How The Small Guy Can Win – Relevancy Matters
Large websites (think Wikipedia) and those that have been around for a long time, often have a leg up in the competition for the top search result spots in your favorite search engines. That doesn't mean you don’t have a shot though. In an effort to bring their...
Have you considered offering an affiliate program?
For those of us “solopreneurs” and “mompreneurs” out there, we need two key elements to run a successful business - doing things efficiently and continually growing our revenue streams. For the next few weeks, I’m going to walk you through a few awesome ways to double...
Want copy that converts? Be curious.
Pain Points: What You Must Know About Your Potential Clients In order to write copy that sells to your potential client, it is vital that you know WHO your client is and WHAT their pain points are so you can OFFER SOLUTIONS to solve their problems. How well do you...
Copywriting 101: Features vs. Benefits
Copywriting 101: Features vs. Benefits (And How to Know the Difference) If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. When you are trying to sell something, such as a new...
Boost Your Authority And Make Sure Google And Your Users Take You Seriously
As soon as you start to learn about search engine optimization, you’ll hear about site authority. Usually right after you learn about keywords. And for good reasons. It is one of the big factors of how well you will rank for anything on your entire site. Let’s look at what you can do to boost your website’s authority.
Is Your Site Trustworthy? Simple Ways To Boost The Trust Factor That’s Becoming More And More Important For Ranking
If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, they are buried deep down in the search results while other...
3 Tricks for Captivating Email Subject Lines
One metric we consistently watch and try to improve is email open rates. There's a good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest coaching program Your latest must-have tool discovery That epic blog post...
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