Would it come as a surprise to you if I said we’re all sales people? It’s true.
You are making a sales pitch every time you…
have a discovery call with a prospective client.
send an email or write a blog post with an offer.
write an opt-in page.
And you’re probably pretty good at it, too, or you wouldn’t be where you are today, would you?
So why do we continue to think we’re so bad at sales?
It probably has a lot to do with how we feel about the word “sales” and what a lot of our experiences have been with slimy sales people whose only goal is to close the deal.
However, you don’t have to be that person. You can make sales with integrity and connect with your potential clients in ways that are genuine and meaningful. But, first we need to flip the script a bit and start thinking about sales a little differently…
Sales As Service
You have a product to offer that you believe in and you know it serves people. So, as you share with potential customers about your product, ask yourself, “How can I serve my people?” If you are attentive to their needs and looking for ways your product can be of help to them then you will naturally have points where you can share and let me know what you have to offer.
If you are offering the product to the right person at the right time for them, then that sale is going to happen in a natural way that you can feel really good about.
Fix Your Mindset
What if you weren’t selling anything, but instead were simply chatting with a friend about her life and goals? You’re helping your friend to improve herself by sharing your own story of growth and transformation.
That’s exactly how you should think about selling your products or marketing your offers. You’re not trying to get your prospective client to spend money. Your ultimate goal isn’t to close the deal. Instead, you’re offering a solution to a real problem she is facing. You genuinely believe what you have to offer will help her to overcome the obstacle she is facing in her life or business.
When you can turn your thinking around from “sales” to “helping” you’ll find it’s much easier to let them know exactly what you have to offer and how what you have to offer can help them solve their current problem.
People Over Transactions
Sometimes you have the perfect offer for your potential client but it’s just not the right time. A service-based sales approach takes into account the person you are selling to and makes sure that your offer is not only a good fit for your clients but that it’s the right course or program for them at that time.
It’s okay to let potential clients know if you think they need to do some additional work in other areas of their business before joining your program. In fact, that may even make them more likely to buy later because you’ve built trust.
Even if they don’t buy right now, invite them to opt-in to your email list so you can continue to provide them with value. A no today doesn’t mean a no forever. A long as they are on your list that means they want to hear from you and stay connected – so nurture that relationship!